GOATFANS grew by making stories about music we genuinely wanted to talk about. That still shapes the way we work with artists and brands today.
A good collaboration shouldn’t feel like an interruption. It should feel like something we might have made anyway.
01 / Track Spotlight
For Teddy Swims' “God Went Crazy”, we worked on a release collaboration designed for GOATFANS' Chinese audience.
Rather than treating the track as a standalone promotional message, the content placed the release within a wider artist story — giving listeners a reason to understand the person and music behind the campaign.
Artist campaign / New release / Chinese content
02 / Artist Profile
Cleo Sol already had a growing audience in China, but much of the conversation around her music was still happening organically.
GOATFANS created a long-form piece exploring her music, story and the world around it — giving Chinese listeners more context to discover the artist beyond individual tracks.
It reflects the kind of work we do best: finding the story around the music, translating its cultural context, and turning existing curiosity into a deeper connection with Chinese listeners.
Artist storytelling / Editorial / China audience development
03 / Brand Showcase
For Fender's 75th anniversary of the Precision Bass, we created an original GOATFANS story around a simple idea: bass matters.
Rather than beginning with the product, we began with the music — looking at the role bass plays in the records people love and why its absence can completely change the way a song feels.
The Fender Precision Bass became part of that wider story.
The video reached more than 120,000 views on Bilibili, showing how a product can sit naturally inside music-led editorial when the idea comes first.
Brand collaboration / Original concept / Long-form video / Bilibili
We work with artists, labels, music teams and selected brands.
If you've got a release, an artist or an idea that you think might connect with listeners in China, send it our way.
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